Selasa, 10 Januari 2012
Marketing Jobs: Can I Get Me Some?
type="html">
»» Readmore...
This morning I received an email from Tim Ferris. Well, not directly from Tim but from his blog. I recommend following him if you're looking for some really great business and marketing insights. Tim has written a number of top selling books, launched dozens of businesses, and continues to be an innovator in the Internet marketing space. Although his blog post was really about generating ideas for starting a web-based business, it took me in a completely different direction.
Two of the resources that Tim mentions in his post were Google Trends and Google Insights. What blew my mind was that after I entered "marketing" into the Insights tool to see what people have been searching on over the last year, the number one result was marketing jobs. If you use the tool, be sure to page down to see the most popular terms.
At first it surprised me to see this result, but then I realized just how important marketing has become to any business, especially companies doing business online. Add the ailing economy to the mix and you can see why people are searching for marketing jobs in large numbers. When I look at Google Trends, it appears that people have been searching consistently over the last year for "marketing jobs". I guess this means that there is, and always will be, a need for marketing professionals.
Keep in mind however that the skills required to effectively market your business, or someone else's, are continually changing and evolving. Another piece of information that I found interesting were the emerging trends. This is true validation of what marketers are interested in (things like Facebook marketing for example) and and indication of where you should be spending your time learning and expanding your skillset. Consider using Google Insights to gain a true understanding of emerging trends and actual behavior.
Back to Marketing Jobs
You may be new to marketing or a marketing veteran and thinking about your next move. If you're ready for a new marketing job, I recommend the following three resources for starting your search and finding the job that's right for you.
1. The Ladders. The Ladders job board now has a board that specifically caters to marketing professionals. The Marketing Ladders offers top quality jobs in your target area.
2. Linked In. The way to get a new job in today's market isn't through a traditional job board. Your best bet is networking. In addition to getting acquainted with other marketing professionals or joining a marketing related group on LinkedIn, I recommend expanding your network to include people from your target companies. Do the research, find companies you'd like to work for, and start building connections.
3. Marketing Websites and Forums. You'd be amazed at what's available via niche specific websites. The goal is to connect with other marketers and people who are connected in the marketing space. Start a conversation, engage in the community, and opportunities will arise. If your looking for a marketing job then search Google for terms like 'marketing forum', 'internet marketing forum', etc.
Marketing jobs are clearly on everyone's mind. Google trends, Google Insights, and other online resources confirm this. If you are one of the thousands of professional marketers searching the web for a new marketing related position, then use the resources noted above to find the job that's right for you.
If you have addition marketing related resources you can share, please do so by leaving a comment.
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.
Senin, 09 Januari 2012
Marketing Must Be Remarkable
type="html">
This week I was searching online for some inspiration and was lucky enough to find it. As is usually the case, I found more than enough to get me thinking about today's post: Social Media, SEO, Search Marketing, YouTube... I mean, where should I begin? The good news is that I found the inspiration I was looking for.
One of the biggest challenges we all face as marketers, online and offline, is cutting through clutter. This has always been a challenge but has grown increasingly complex with the addition of social media and portable devices. I don't know about you but I'm pretty much addicted to my gadgets. I always feel the need to be plugged in and I know that I'm not alone.
Cutting Through the Clutter
Okay, so back to my online search for inspiration. I came across a video of a well known marketer (name omitted on purpose) who had a great solution for cutting through the many messages that our target segments hear on a daily basis. I was amazed at how simple the solution truly is to this growing issue.
To reach your target audience and stand above all the "noise", you need to do one thing, be REMARKABLE. That's right, be remarkable, stand out from the crowd by being different. Think about the brands that capture your attention. One of the reasons that Starbucks has such a strong brand is because it charges almost four bucks for a cup of coffee. Some of the "marketing gurus" will disagree and say that Starbucks can charge that amount of money because of other factors (quality, store experience, etc.) but the reality is that Starbucks does it differently.
Another great example is the Mini-Cooper. When you look at the car, it's different, unlike virtually anything else on the road. The lesson is clear, to cut through clutter you must be different, you must stand out from the crowd. Me too brands and me too marketing won't get the job done in today's market where we must compete for just a few moments of someones attention.
Mee Too Marketing
How can you make your marketing different? Remarkable? It all begins with a big idea and some original promotions. Once you pick a theme for your campaign, a big idea - something outside the box, you can use different media to communicate your message over and over again.
Whenever rolling out a new promotion it's always a good idea to test your campaign with a small portion of your target audience before you make any significant investment. Once you work out the bugs, go big! And think remarkable. Even if you're hanging on to the traditional letter, stick something in the envelope: a pen, a cube, a button. How often do you get an envelope with a bulge in it? See my point?
The last thing I want to mention is that you should start paying attention to other promotions, products, and experiences, that you notice - that capture you. Notice what they all have in common and think of ways that you can differentiate your marketing, your products, and your campaigns to get people to stop and take notice. It's my belief that what you pay attention to are the things that are different and unique!
»» Readmore...
One of the biggest challenges we all face as marketers, online and offline, is cutting through clutter. This has always been a challenge but has grown increasingly complex with the addition of social media and portable devices. I don't know about you but I'm pretty much addicted to my gadgets. I always feel the need to be plugged in and I know that I'm not alone.
Cutting Through the Clutter
Okay, so back to my online search for inspiration. I came across a video of a well known marketer (name omitted on purpose) who had a great solution for cutting through the many messages that our target segments hear on a daily basis. I was amazed at how simple the solution truly is to this growing issue.
To reach your target audience and stand above all the "noise", you need to do one thing, be REMARKABLE. That's right, be remarkable, stand out from the crowd by being different. Think about the brands that capture your attention. One of the reasons that Starbucks has such a strong brand is because it charges almost four bucks for a cup of coffee. Some of the "marketing gurus" will disagree and say that Starbucks can charge that amount of money because of other factors (quality, store experience, etc.) but the reality is that Starbucks does it differently.
Mee Too Marketing
Whenever rolling out a new promotion it's always a good idea to test your campaign with a small portion of your target audience before you make any significant investment. Once you work out the bugs, go big! And think remarkable. Even if you're hanging on to the traditional letter, stick something in the envelope: a pen, a cube, a button. How often do you get an envelope with a bulge in it? See my point?
The last thing I want to mention is that you should start paying attention to other promotions, products, and experiences, that you notice - that capture you. Notice what they all have in common and think of ways that you can differentiate your marketing, your products, and your campaigns to get people to stop and take notice. It's my belief that what you pay attention to are the things that are different and unique!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.
How To Compete and Win Against Today's #1 Brands
type="html">
These days, he is aprolific blogger and educator in the Firepole Marketing training program, andworks one-on-one with client businesses to improve their marketing and helpthem make more money. He’s also a fellowauthor; Danny’s book about effectivecommunication in writing is a must have, and he’s co-authoring two othertitles that are about to bereleased with co-authors that you may have heard of, like Guy Kawasaki,Brian Clark, Mitch Joel, and many others! Danny, thanks for sharing your thoughts with all of us on The MarketingBlog.
»» Readmore...
This week we hear fromDanny Iny, someone I highly respect in the area of Internet marketing and smallbusiness communication. He has been anentrepreneur for most of his life, quitting school when he was fifteen to starthis first successful business, and has been doing it ever since. Danny has worked with companies of all sizes,from the very huge (Nokia, Google) to small businesses and entrepreneurs whoare just getting started.
1. HiDanny. You’ve been working with smallbusinesses for many years. What are someof the unique challenges small business owners are facing today?
I think the core challenges that small businesses face today are thesame challenges that they’ve faced in the past; too much to do, too little timein which to do it, and not enough expertise to drive it all, because they can’tbe experts in everything, and have too much on their plates. I see thisparticularly in the areas of marketing, and it is even worse because marketingis one of those fields where anyone who’s read a book or taken a course thinksthey really get it, even though in many cases they really don’t.
I think the core challenges that small businesses face today are thesame challenges that they’ve faced in the past; too much to do, too little timein which to do it, and not enough expertise to drive it all, because they can’tbe experts in everything, and have too much on their plates. I see thisparticularly in the areas of marketing, and it is even worse because marketingis one of those fields where anyone who’s read a book or taken a course thinksthey really get it, even though in many cases they really don’t.
2. How has social media impacted the smallbusiness owner?
Social media has impacted the small business owner by opening a newchannel through which they can connect with their audience. It’s not justanother channel, either, because it is qualitatively different from what waspreviously available, both in terms of the cost structures (it’s a lot cheaper,and is often free), and in terms of the bi-directionality (prospects andcustomers can talk to you and about you as easily as you can talk to them –more easily, in fact).
Social media has impacted the small business owner by opening a newchannel through which they can connect with their audience. It’s not justanother channel, either, because it is qualitatively different from what waspreviously available, both in terms of the cost structures (it’s a lot cheaper,and is often free), and in terms of the bi-directionality (prospects andcustomers can talk to you and about you as easily as you can talk to them –more easily, in fact).
3. What type of online marketing are yourecommending to the businesses you consult for?
That really depends on the client, and you’ve actually hit on one ofthe biggest mistakes that I see most small businesses making, which is assumingthat there is one “best” way to do online marketing, whether that be SEO, orPPC, or Twitter, or Facebook, or whatever. The truth is that the only waytactics will work for you (unless you just happen to get lucky) is byunderstanding who your customer is, where they hang out, and what drives theirbehavior. In other words, even if you can get very cheap clicks on a certainmedium, it doesn’t mean anything if those clicks aren’t the people you’retrying to reach, or they’re not in the right head-space to receive yourmessage.
That really depends on the client, and you’ve actually hit on one ofthe biggest mistakes that I see most small businesses making, which is assumingthat there is one “best” way to do online marketing, whether that be SEO, orPPC, or Twitter, or Facebook, or whatever. The truth is that the only waytactics will work for you (unless you just happen to get lucky) is byunderstanding who your customer is, where they hang out, and what drives theirbehavior. In other words, even if you can get very cheap clicks on a certainmedium, it doesn’t mean anything if those clicks aren’t the people you’retrying to reach, or they’re not in the right head-space to receive yourmessage.
4. How can business owners grow their referralnetworks online and offline?
There are two parts to this; the first is having something that peoplewant to talk about – that includes just having a great offering, of course, butalso making it “buzz-worthy”. There are things that people like to tell theirfriends, and things that they don’t. You need to be great at what you do, butyou also need to find some remarkable way to shine through the clutter (likeBlendTec’s Will It BlendYouTube videos). Then the next step is to make it easy for people to tell theirfriends about you – for example, with easily embedded buttons that let peopleshare with a single click.
There are two parts to this; the first is having something that peoplewant to talk about – that includes just having a great offering, of course, butalso making it “buzz-worthy”. There are things that people like to tell theirfriends, and things that they don’t. You need to be great at what you do, butyou also need to find some remarkable way to shine through the clutter (likeBlendTec’s Will It BlendYouTube videos). Then the next step is to make it easy for people to tell theirfriends about you – for example, with easily embedded buttons that let peopleshare with a single click.
5. How can small businesses use the web tocompete against larger, more prominent brands in their niche?
Well, first of all, don’t try to beat big companies at their own game;if David tries to beat Goliath by fighting like Goliath, then David gets hisbutt kicked. Instead, focus on what value you can bring to the table that yourbig competitors can’t – for example, since you’re smaller and more agile, you canprobably offer more personalized service to your customers, or service a marketsegment that desperately needs your offering, but is too small for the bigcompetitor to justify investing the resources. Don’t focus on the competitor,but rather on what can make your relationship with your customer as special aspossible.
Well, first of all, don’t try to beat big companies at their own game;if David tries to beat Goliath by fighting like Goliath, then David gets hisbutt kicked. Instead, focus on what value you can bring to the table that yourbig competitors can’t – for example, since you’re smaller and more agile, you canprobably offer more personalized service to your customers, or service a marketsegment that desperately needs your offering, but is too small for the bigcompetitor to justify investing the resources. Don’t focus on the competitor,but rather on what can make your relationship with your customer as special aspossible.
6. Is there any other advice you can giveregarding effective online marketing and communications for the small businessowners reading this post?
What makes online marketing effective is thesame thing that makes offline marketing effective – understand your audience aswell as you possibly can, because that’s the information that you need in orderto differentiate yourself and really stand out in their minds. The “online”part of online marketing is mostly tactical, and not that complicated orimportant. Focus on knowing your customer, and serving them as well as youpossibly can – the rest can almost take care of itself.
What makes online marketing effective is thesame thing that makes offline marketing effective – understand your audience aswell as you possibly can, because that’s the information that you need in orderto differentiate yourself and really stand out in their minds. The “online”part of online marketing is mostly tactical, and not that complicated orimportant. Focus on knowing your customer, and serving them as well as youpossibly can – the rest can almost take care of itself.
Special thanks to Danny Iny for his contributions to The Marketing Blog. I encourage all of my readers to follow Danny and visit Firepole Marketing for GREAT marketing insights and information. Once you start reading his blog you'll be hooked!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.
Article Marketing Made Simple
type="html">
A lot has changed in Internet marketing. And each time a change happens, the pendulum seems to swing entirely in the other direction. As an experienced marketer, I have seen this happen time and again. So when my inner circle asked me why I was publishing another book, this time focused on article marketing, I couldn't help but shout emphatically, "Article marketing is NOT dead." In fact, those who seize the moment will find themselves ahead of the pack when it comes to this powerful form of Internet marketing.
Article Marketing Made Simple
»» Readmore...
A lot has changed in Internet marketing. And each time a change happens, the pendulum seems to swing entirely in the other direction. As an experienced marketer, I have seen this happen time and again. So when my inner circle asked me why I was publishing another book, this time focused on article marketing, I couldn't help but shout emphatically, "Article marketing is NOT dead." In fact, those who seize the moment will find themselves ahead of the pack when it comes to this powerful form of Internet marketing.Article Marketing Made Simple
After publishing my first book, SEO Made Simple (now in it's second edition), I received tons of inquiries about the powerful search engine optimization methods I reveal in the guide. As such, I felt compelled to start a series of publications that take a deep dive - showing exactly how I use my preferred SEO techniques for achieving number one Google Rankings. My first book in the series is Article Marketing Made Simple. Instead of going old-school, this series will be available in digital format only.
With recent changes to the google algorithm, article marketing websites and directories have become less valuable in the Internet marketing space, or have they? The reality is that Google still loves original content. You just need to be more discerning in terms of where the content is placed and how it gets distributed.
What You'll Learn
In this 'tell all' guide, I show you step-by-step, how to use original content to improve your website rankings and earn an affiliate income. Through the proper mix of keyword rich content and effective article marketing techniques, you can have top rankings for your website and blogs while earning commissions for selling online products and services.
The key to effective article marketing really has to do with unique content. You should always strive to have your content be at least 40% unique and claim it before distributing to other sites. I reveal some very effective techniques for getting your content on other blogs and websites, driving quality inbound links to a web property of your choosing.
One of the best aspects of article marketing is the level of authority you can create for your personal brand and digital assets. Whether you are trying to improve the rankings of your videos, squeeze pages, or search results associated with your name, article marketing can get you there.
Don't Believe the Hype
There's no doubt in my mind that you are going to hear people saying, "Article marketing is dead" or "article marketing doesn't work." Well, just because it didn't work for them is really poor justification for dismissing the subject of article marketing. In fact, I know plenty of Internet marketers who are using original content daily to deliver a large stream of affiliate revenue to their bank accounts and deliver top rankings. I happen to be one of them! Top 10 lists, product reviews, and blog posts are all elements of an effective article marketing strategy and I'll show you how to leverage these techniques for meaningful results.
Download a copy of Article Marketing Made Simple today and start building authority to your website or blog. You'll also discover my top affiliate marketing strategies using articles and other informational techniques.
With recent changes to the google algorithm, article marketing websites and directories have become less valuable in the Internet marketing space, or have they? The reality is that Google still loves original content. You just need to be more discerning in terms of where the content is placed and how it gets distributed.
What You'll Learn
In this 'tell all' guide, I show you step-by-step, how to use original content to improve your website rankings and earn an affiliate income. Through the proper mix of keyword rich content and effective article marketing techniques, you can have top rankings for your website and blogs while earning commissions for selling online products and services.
The key to effective article marketing really has to do with unique content. You should always strive to have your content be at least 40% unique and claim it before distributing to other sites. I reveal some very effective techniques for getting your content on other blogs and websites, driving quality inbound links to a web property of your choosing.
One of the best aspects of article marketing is the level of authority you can create for your personal brand and digital assets. Whether you are trying to improve the rankings of your videos, squeeze pages, or search results associated with your name, article marketing can get you there.
Don't Believe the Hype
There's no doubt in my mind that you are going to hear people saying, "Article marketing is dead" or "article marketing doesn't work." Well, just because it didn't work for them is really poor justification for dismissing the subject of article marketing. In fact, I know plenty of Internet marketers who are using original content daily to deliver a large stream of affiliate revenue to their bank accounts and deliver top rankings. I happen to be one of them! Top 10 lists, product reviews, and blog posts are all elements of an effective article marketing strategy and I'll show you how to leverage these techniques for meaningful results.
Download a copy of Article Marketing Made Simple today and start building authority to your website or blog. You'll also discover my top affiliate marketing strategies using articles and other informational techniques.
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.
Langganan:
Postingan (Atom)
Tools
Books
Internet Marketing From The Real Experts
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
Internet Marketing - For Income, Influence and Impact (Turn Your Passions into Income - Online!)
WordPress Search Engine Success: How To Maximize SEO & Income From WordPress Websites
22 TOP GOOGLE TOOLS FOR INTERNET MARKETERS: How to Make the Most of Google's Free Tools to Grow Your Business and Increase Your Profits (Marketing Matters)
Web Fluent: The Faster, Easier Way to Build Your Web Business
The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
Internet Marketing - For Income, Influence and Impact (Turn Your Passions into Income - Online!)
WordPress Search Engine Success: How To Maximize SEO & Income From WordPress Websites
22 TOP GOOGLE TOOLS FOR INTERNET MARKETERS: How to Make the Most of Google's Free Tools to Grow Your Business and Increase Your Profits (Marketing Matters)
Web Fluent: The Faster, Easier Way to Build Your Web Business
The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line